Conversations for Change – Local Attitudes and Exposure to Violence Survey (LCAEVS)

Conversations for Change – Local Attitudes and Exposure to Violence Survey (LCAEVS)

Lead Organisation

WA Centre for Rural Health


Community Respect and Equality, Geraldton

Region of Project

City of Greater Geraldton

Target Group

Funded by

Healthway Research Grant


Dr Sandra Thompson, Director / Professor of Rural Health, University of Western Australia

Project overview

Develop, administer and analyse a local survey of community attitudes and exposure to violence to provide a baseline and to measure change over time in the City of Greater Geraldton.

Duration of initiative

Ongoing commitment to primary prevention
Conversations for Change finishes June 2022


Evaluation is part of the project but we have no results available to share yet.

Project process

A community-wide survey, Local Community Attitudes and Exposure to Violence Survey (LCAEVS), was designed as a surveillance and monitoring tool to inform and measure the effectiveness of a regional FDV primary prevention strategy in Geraldton, Western Australia. The local survey was adapted from the ANROWS National Community Attitudes to Violence Against Women Survey (NCAS) 2017. It was administered in Geraldton in November 2019.

Project achievement and successes

The survey has been analysed the results are being provided to stakeholders and the community. Results are interesting and generate discussion around how we can target messaging about family violence and the gendered drivers.

The survey will be further refined with the aim to deliver it to the community regularly, initially after two years.

Issues and challenges during this project

To encourage people’s participation and maximise the number of responses, we offered participants the option of entering a draw to win $1000 and 4 runner-up prizes of $250. Not all who started the survey completed it.

Analysis of the LCAEVS has taken longer than anticipated as we needed to weight the sample given differential response rates in different population demographics.

Advice for others doing this type of work

Ensure you have highly skilled biostatistical expertise available to assist with data analysis and limit the number of questions. Use a multiplicity of recruitment approached including careful thought around approaches which can engage men and minority population groups. Weighting the data is not as ideal as obtaining a representative sample of the population to complete the survey. Shorten the survey to reduce respondent burden and then shorten it some more!


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