The Using community media to drive gender equality in Geraldton, WA project is a continuation of the ‘Empowering community voice in Community, Respect and Equality’ project funded through the Primary Prevention Grants Program 2022/23. The project aims to progress the next stage of the Community, Respect and Equality (CRE) alliance to empower local people with knowledge and skills to become local advocates and promote change at the local level utilising community media versus mass media as an underutilised tool for social change to increase local engagement in the production of content using communication theory such as Diffusion of Innovation.